Blog

Bob Burch from Bright Cloud Studio talks about what we do at Bright Cloud Studio and how we got started.

Bright Cloud Studio was recently recognized as the top Web Developer in the Springfield Area for 2020 by the Expertise team.

Bright Cloud Studio was recently featured in the Greater Easthampton Chamber of Commerce's Member Spotlight Video. We love our work and showing it off, so it was great have the crew from Etown Videos in the studio. They did a fantastic job with the shoot and editing and were fun to work with.

People love video and with the increasing number of devices that record video and the apps that process them, it is no wonder that website marketing with video is becoming mainstream. Social media makes sharing as easy as one simple click, giving any video the possibility of going viral.

Let's take a look at some of the best practices for marketing with video:

Just over two and half years ago Bright Cloud Studio hit the ground running partnering with clients to design and build custom websites and online marketing. With so much work we've had very little time for ourselves. Our first website, though it served us well, was in need of an update to fully represent the quality of our design and development work. Over the last year, we've been slowing plugging away at a new site and we're happy to announce that it's live!

Online shopping is mainstream. Everyone does it and in lieu of recent in-store credit card security issues, it's often viewed as more secure than going to a retail store or giving your credit card to a random customer service rep on the phone.

Trust in online shopping is not an issue anymore. The issue is getting your visitors to shop on your website over a competitor's. In order to capture your audience and make the sales, your e-commerce website needs to be current and implement several very important elements. Here are seven things to consider when developing or restructuring your e-commerce site:

Growing an email subscriber list is paramount to the success of many businesses. Regularly emailing your customers informs them of discounts, new products or services you offer. You will also keep your business in the forefront of their minds while showing your expertise.

Websites and email campaigns achieve higher success when they are pleasing to the eye and easy to understand. Professional, custom design and branding gives viewers a stronger recognition of who you are as a company, a sense of trust, and sets your business apart from your competition.

Now that 2013 in the can I thought it would be good to review some of the changes and evolution that has happened in the world wide web during the past year and take a look at what’s ahead. In this article we’ll look at 2013 and in a followup article we’ll take a look at what’s coming.